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Client Case Study: Roche Pharmaceuticals

Several years ago we were asked by Roche Pharmaceuticals to develop a Molecules to Markets workshop for its Global Informatics management staff, initially run on the Global sites in Basel, Switzerland and New Jersey, USA

This was part of a larger development plan to increase the influence and internal consulting expertise of Informatics; typically managers were IT professionals who had joined from different industry sectors. They needed to develop a wide understanding of the pharma business and be equipeed with the ‘language’ of product development in order to participate more effectively in strategic discussions.

In the two years that followed, the program operated very successfully. Essential to this was incorporation of specific material about Roche products and global development/decision-making processes blended with general industry content. Also, our innovative course structure, a mix of expert input, simulations and team exercises, managed to engage and motivate.

The program has now spread worldwide and we have worked with Roche affiliate organizations in Europe, US and Asia Pacific. Classes are also frequently a mix of Informatics and general Pharma staff, providing a rich experience and invaluable networking.

Contact Us for more information about this case study and some references.